Cyble Reports On Counterfeit Goods In E-Commerce

This Cyble report examines the rise of counterfeit goods in e-commerce—drivers such as easy seller onboarding, anonymity, and peak shopping events—its financial and reputational impact on brands and consumers, and measures to detect and prevent fraud, including digital watermarking, AI/ML, blockchain, image recognition, legal initiatives, and Cyble’s brand protection services and monitoring tools.