“Your Best-Performing Ad Campaign Might Be a Bot” — Mike Schrobo Interview

The interview highlights how modern ad fraud has shifted from marketing inefficiency to a cybersecurity problem: malware-infected devices and distributed "ghost click farms" (malicious browser extensions, mobile SDKs, and AI-driven agents) generate realistic, persistent fraudulent traffic that evades platform filters, inflates ad metrics, and can provide backdoors for more severe payloads. The author urges collaboration between security and marketing, enhanced behavioral telemetry and fraud-prevention tooling, and implementation of "Know Your Agent" guardrails (e.g., cryptographic agent credentials) to distinguish human users from agentic or automated traffic.