30% of Retailers Fail to Show Accurate Discounts, EU Probe Reveals

An EU coordinated sweep of 314 online traders across 23 Member States plus Iceland and Norway found widespread misleading promotional and pricing practices around Black Friday and Cyber Monday — including 30% of traders not basing discounts on the required 30-day lowest price, 36% adding optional items to carts without clear consent, 34% using unclear price comparisons, 18% using pressure-selling tactics, and 10% using drip pricing — prompting calls for stronger enforcement to restore consumer trust.