Apple touts stopping $1.8B in App Store fraud last year in latest pitch to developers

Apple reports on its App Store anti-fraud efforts from 2020–2023, claiming to have prevented $7B in potentially fraudulent transactions (including $1.8B in 2023), blocked millions of stolen cards and accounts, and rejected over 1.7M app submissions through automated and human review; it also describes actions against deceptive “bait-and-switch” and social engineering apps while positioning these results amid EU DMA regulatory changes and competitive pressure from Google’s evolving anti-fraud measures.