FTC bans another data broker from selling consumers’ location data

The FTC announced a proposed settlement banning data broker InMarket from selling or sharing products that target users based on precise location data, alleging the company used misleading consent prompts in its own apps and third‑party SDK integrations and unnecessarily retained geolocation data for five years. The order requires deletion of previously collected location data and derived products absent consent, user notification, and opt‑out options, following a similar recent action against X‑Mode/Outlogic; InMarket disputes the allegations but says it will reinforce disclosure and consent practices.