FTC Bans InMarket for Selling Precise User Location Without Consent

The FTC has prohibited InMarket Media from selling, licensing, or sharing precise consumer location data and ordered the company to destroy previously collected location records and provide mechanisms for consumer consent withdrawal and deletion; the action follows similar enforcement against Outlogic and highlights risks from SDK-based location harvesting embedded in hundreds of apps, while a joint Consumer Reports/The Markup study underscores the massive scope of third-party data sharing across platforms.