European Union Proposes Google Share User Search Data with Rivals Under Digital Markets Act

The European Commission has proposed DMA rules that could require Google to provide third-party search engines and AI chatbots access to critical search datasets (search queries, ranking signals, click-through and interaction metrics) under fair, non-discriminatory terms with mandated anonymization, secure transfer mechanisms, and transparent pricing; a public consultation runs until May 11, 2026 with a potential final decision by July 27, 2026.