4 Ways Marketing & Sales Teams Are Using Generative AI | Cyera Blog

This article outlines four common uses of generative AI in business—content creation, lead generation, customer service, and personalized recommendations—highlights associated data security and privacy risks (PII exposure, biases, copyright concerns, and regulatory compliance), and recommends mitigations such as human review, anonymization, encryption, access controls, and clear data handling policies; it also promotes a browser extension called SafeType to help anonymize sensitive inputs.