Your Data Might Determine How Much You Pay for Eggs

The report describes how Target displays different prices for identical items depending on the store location associated with a user and possibly other personal data, now accompanied by a disclosure prompted by New York State’s new law on algorithmic pricing transparency. Examples include eggs priced at $1.99 vs. $2.29 and toilet paper at $8.69 vs. $8.99 across nearby NYC locations, while the disclosure is hard to find and Target has not clarified which data influences prices. The piece also notes Target’s automatic association of users with a nearby store and cites prior investigations and a California settlement over geofencing-related price changes.