Scam Ads Are Flooding Social Media. These Former Meta Staffers Have a Plan

The report describes how former Meta executives Rob Leathern and Rob Goldman launched CollectiveMetrics.org to increase transparency in digital advertising and measure the prevalence of deceptive, AI-driven scam ads, amid concerns that major platforms have not kept pace with evolving fraud tactics. Citing Global Anti-Scam Alliance figures showing large-scale financial losses and limited platform action on reports, it underscores systemic gaps in anti-scam efforts without detailing a specific incident or technical indicators.