Why Bot Management Should Be a Crucial Element of Your Marketing Strategy

This blog explains how automated bot traffic—both malicious and legitimate—distorts marketing analytics, wastes ad spend, and degrades user experience, and advocates for a comprehensive bot management strategy to ensure accurate data, stronger security, and improved ROI; it highlights common bot abuses (e.g., scraping, inventory hoarding, credential stuffing), references OWASP’s Automated Threats, and promotes Imperva’s Advanced Bot Protection as a solution.