Julianna Lamb on Choosing Authentication Platforms Over DIY

Stytch CTO Julianna Lamb argues that most organizations are better off relying on authentication platforms instead of building in-house solutions, since initial implementations may seem simple but complexity grows significantly as businesses scale. The piece highlights challenges such as integrating multiple login methods, managing security risks and compliance, and addressing non-human users like bots and AI agents; it also notes that while passwordless authentication is gaining traction, widespread user adoption remains gradual due to habits and legacy systems.