Passwordless Authentication for WooCommerce with Adaptive MFA

### Executive Summary: This blog post explains how WooCommerce stores can improve account security by adopting passwordless authentication (OTP, magic links, passkeys) combined with adaptive MFA that evaluates signals such as device, IP reputation, location, and behavior; it highlights architecture considerations, enterprise private deployments, and the benefits of using a managed provider (MojoAuth) to reduce development effort while mitigating credential stuffing, account takeover, and automated bot attacks.