How to Get Into Google’s Knowledge Graph: The Entity Playbook for AEO and GEO

This article explains how Google’s Knowledge Graph underpins modern AI-driven search and provides a step-by-step playbook for becoming a recognized, citable entity: define a canonical entity, add schema.org structured data with a complete sameAs array, build a Wikidata foundation, earn independent corroboration, and optimize content for AEO and GEO (including statistics, quotations, and citations). It emphasizes consistency, measurement of entity recognition and AI citation, and warns against ineffective or harmful tactics such as keyword stuffing, fabricated statistics, or self-authored Wikipedia articles.