Why Brand Impersonation Is a CISO Issue

The report uses a real victim case to illustrate how modern brand-impersonation and social-engineering scams have become highly automated and sophisticated—leveraging spoofed websites, phone calls, AI-driven personalization, and rapidly cycling infrastructure—to cause large financial losses and blur the line between fraud and cybersecurity; it argues that organizations need faster, technical brand-protection and CISO-led incident response rather than only marketing or legal countermeasures.