What GEO Looks Like for Cybersecurity Buyers: CISOs, CIOs, and Security Teams

This article explains how cybersecurity buyers uniquely use AI to research vendors—emphasizing precise, constraint-rich prompts (compliance, architecture, threat model), the source types LLMs trust (primary research, standards, named experts, community), and practical recommendations for security vendors to become citable (publish original research, map to frameworks, surface named experts, engage communities, and track model-specific prompts). It argues that vertical, security-calibrated GEO is essential for visibility and conversion and outlines priorities for vendors to achieve that visibility.