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Why We Cancelled Auth0 at 350,000 MAU (And How MojoAuth Saved Us $200K Annually)

ID: 798d7aa2-04be-5d1d-a179-da800884b65e

STIX ID: report--798d7aa2-04be-5d1d-a179-da800884b65e

Feed Name: Security Boulevard

Date Published: 2026-05-07

Date Updated: 2026-05-07

Author: Deepak Gupta - Tech Entrepreneur, Cybersecurity Author

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This post explains why the author cancelled Auth0 at 350,000 monthly active users and migrated to MojoAuth, citing Auth0's punitive MAU-based pricing, slower support at scale, and mismatched architecture for AI-native usage. The migration to a passwordless-first, OIDC-compliant provider reportedly took three days, improved signup conversion and UX, reduced authentication costs substantially (claimed ~$200K annual savings), and decreased auth-related support overhead.

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