Why “Free” Gartner Alternatives Don’t Work for B2B Technical Buying (and What I Built Instead)

This article argues that so-called "free Gartner alternatives" (G2, TrustRadius, Peer Insights, etc.) are structurally biased because their revenue comes from the vendors they rank, producing paid placement, vendor-driven review acquisition, and opaque pricing; it contrasts that with Gartner's buyer-funded but incumbent-favoring model and recommends vendor-neutral, dated, methodology-published research portals as a credible alternative for B2B technical buying.