How to Conduct a Brand Impersonation Risk Assessment

This blog post outlines a modern approach to brand impersonation risk assessments, emphasizing attacker-centric metrics—believability, distribution, and time-to-takedown—and a five-step framework (map high-value assets, scan infrastructure, analyze distribution channels, evaluate the human perimeter, and measure time-to-takedown). It advocates continuous, automated threat hunting and rapid, machine-speed disruption of malicious impersonation infrastructure rather than legacy legal or manual takedown processes.