The Workforce Identity Crisis: Trust in the Age of Deepfakes

Generative AI is enabling a rapid rise in identity-deception attacks—deepfakes, synthetic media, and voice cloning—that let attackers impersonate people in hiring, video calls, and identity workflows, causing multi-million-pound/dollar losses and large-scale infiltration; organizations should shift from one-time credential checks to adaptive, layered real-time human-presence verification to mitigate this growing enterprise risk.