When the Marketing Graph Becomes the Target Map

This analysis warns that commercial ad-tech and data broker ecosystems collect and trade behavioral, device, and location data that adversaries can weaponize for reconnaissance, tailored social engineering, physical tracking, and corporate intelligence—an exposure likely to be automated by AI; it advises leaders to establish governance ownership, map external data flows, prioritize protections for high-risk individuals, and suppress brokered data to reduce targeting risk.