How to Evaluate a GEO Solution: The Vertical-Fit Checklist

**Executive summary:** This article offers a six-question checklist to determine whether a GEO solution genuinely fits a vertical market—covering whether the vendor generates buyer-specific prompts, weights citations by industry trust signals, audits content against vertical rubrics, tracks models independently, demonstrates domain knowledge, and ties visibility to outcomes—and recommends specific evaluation questions to use in vendor conversations.